Seach Engine Marketing (SEM)

Increased traffic. Increased revenue potential.

Pay Per Click (PPC) campaigns can bring qualified traffic to your website in a flash. Using a strategic online marketing approach, Related Media-managed PPC campaigns will bring you high quality leads that will convert to more revenue in less time.

Our dedicated PPC experts will create a campaign specifically tailored to your target audience, goals, and budget. Then, we will continue to optimize your campaign so you can see a higher ROI month after month. Plus, Related Media will manage your campaign and keep you up-to-date on the performance of your marketing dollars.

Our SEM engagements include:

• Keyword development and research – extensive keyword research focused on finding the right mix of low cost, high volume keywords that will deliver qualified traffic and conversions
• Landing page consultation – our online marketing experts will share recommendations for improving existing landing pages and best practices for creating new landing pages
• Campaign strategy outline – includes a preview of your campaign structure, optimized keywords, compelling ad copy, landing pages, and geo-targeting information
• PPC account set up – we will create and set up your PPC accounts and provide you with direct access so you can check in on the account performance any time
• Tracking and reporting – Google Analytics and PPC conversion tracking will be set up and tested so performance can be tracked down to the keyword level; live campaign stats and traffic data will be provided to you along with a monthly performance report containing actionable campaign insights
• Ongoing optimization – we will zero in on the keywords, ads, and campaigns that are bringing results and build on that success; we’ll adapt your campaign to what’s working and cut out what’s not
• Campaign management – Related Media will professionally manage your campaign to ensure that your marketing dollars are yielding a positive ROI and the performance is measuring up to your goals