FanBank partnered with Related Media to to develop a marketing platform for the SMB market, powered by a robust backend framework.

The Work

FanBank partnered with Related Media to create a unique, online marketplace/platform for their a hyper-local marketing initiatives.

The Challenge

Using an agile development approach,  refine / enhance /  support numerous ongoing sprints / iterations of the cliennt's product scope evolved.

Although starting out as a rewards platform targeting the SMB market, the organization quickly pivoted to extending their platform to integrate FB as a marketing engine and extend local business marketing efforts.